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National · Japan

Shichi-Go-San

Bless the little ones as they grow.

Today
Shichi-Go-San

When is Shichi-Go-San?

Every year on November 15.

What is Shichi-Go-San?

Shichi-Go-San, meaning seven-five-three, is a Japanese festival held around November 15 for girls aged three and seven and boys aged three and five. The custom dates back centuries to a time when many children did not survive early childhood, and families gave thanks at these ages. Children dress in kimono or formal clothes and visit Shinto shrines with their parents, and they receive chitose-ame, long red and white sweets symbolising a long life.

How to celebrate

Mark the day with a poster made in Dayfeed — pick your favourite photo as the background, share it to your story or group chat, and set a reminder so you never miss it next year.

Hashtags

  • #ShichiGoSan
  • #JapaneseTradition
  • #SevenFiveThree
  • #FamilyTradition

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