
Special day
Sweetest Day
A little sweetness goes a long way.
Today
When is Sweetest Day?
Every third Saturday of October.
National
- US
What is Sweetest Day?
Sweetest Day, observed on the third Saturday of October, was launched in 1921 by Cleveland philanthropist Herbert Birch Kingston. Originally conceived as a day to bring sweets and small gifts to orphans, the poor, and the shut-ins, it has grown into a regional celebration of kindness — a kind of second Valentine's Day observed mainly in the Great Lakes and Northeast.
How to celebrate
Mark the day with a poster made in Dayfeed — pick your favourite photo as the background, share it to your story or group chat, and set a reminder so you never miss it next year.
Hashtags
- #SweetestDay
- #Kindness
- #SweetestDay2026
- #Cleveland
Never miss a special day
Download Dayfeed and get a beautiful reminder for every day that matters — plus countdowns and shareable posters.



